Designing messages for development communication

an audience participation-based approach by Bella Mody

Publisher: Sage Publications in New Delhi, Newbury Park

Written in English
Cover of: Designing messages for development communication | Bella Mody
Published: Pages: 211 Downloads: 342
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Places:

  • Developing countries.

Subjects:

  • Mass media -- Developing countries,
  • Mass media -- Audiences

Edition Notes

Includes bibliographical references and index.

StatementBella Mody ; illustrations by Mary Rolston Singh.
SeriesCommunication and human values, Communication and human values (Newbury Park, Calif.)
Classifications
LC ClassificationsP92.2 .M64 1991
The Physical Object
Pagination211 p. :
Number of Pages211
ID Numbers
Open LibraryOL1549199M
ISBN 100803991053, 0803991061, 8170362504, 8170362512
LC Control Number91028765

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22 Jan ServaesAuthor: Jan Servaes. for development - or what can broadly be termed “development communication” - would probably agree that in essence development communication is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned.

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